August 18th seems so far away, but I wanted to solicit your thoughts on this...
Daniel at Cycle to Fitness stepped up to help organize and sponsor our Maybury Time Trial chapter benefit race this year. He's got some great ideas and we're looking forward to seeing new life and vitality brought to this event. One of the suggestions was to increase the payouts for elite racers to increase the participation and raise the level of competition at the upper levels, and we agreed. This year, the Elite Men category pays $500 for 1st, $100 for second and $50 for third. It was important to us that we have parity between the men and women elite racers, and so we have also bumped up the Elite Women category to match: $500 / $100 / $50
Therein lies a challenge. Looking over the past results, we have had very low participation at the elite level for women racers for this race. Some years, we've had 1 participant. In other years, none at all. Making this level of investment in the Elite Women class feels like an act of faith. It's the right decision, but now it's up to us to make it work.
As we begin promoting and planning this event, what can we do that would make it more attractive to women racers that would entice them to participate and to compete at this level?
