November is a transition month in Michigan, but if you’re watching the weather, that transition can happen every five minutes. Take a second to thank the trail association that takes care of your trails this month by playing a part in our new #MMBA50 for Trails Campaign!
It’s been a tough year for any number of organizations, but the non-profit trail associations that rely heavily on events for funding have been particularly affected. Budgeting shortfalls could see trail projects and programs falter in 2021, and some trail associations are already looking to potentially scale back winter initiatives like trail grooming.
If you’re like us, you’ve relied on the trails this year to seek and find a sense of normality. Spending time in nature is a proven way to refresh and recharge, and that has never been more important than over the past several months. Just as importantly, it’s a lesson that many new trail users have learned, with many new families reconnecting with the sport of mountain biking and accessing trails for the first time, or at least the first time in a long time.
There is always a silver lining to almost any situation, and at MMBA, we’re confident that by supporting trail associations through these challenging times, we’re going to be able to effectively welcome more engaged trail users who will help grow our trail systems for generations to come. That’s a big reason why we’re inviting you to donate $50 all month long, ending on #GivingTuesday on December 1.
We’re hoping you’ll consider donating $40 to the local trail association that maintains, builds, and protects the natural trails where you’ve traveled to this year. By travel, we mean any trail that’s brought you away from your own patch and experienced a new place to ride; it could be on the other side of the state or just on the other side of town. This may be your local trail association, but it very may well be a neighboring or even different organization that worked hard to offer you a destination trail and a stellar natural experience.
With that remaining $10, consider setting yourself a goal for 2021. If you’re hunkering down this fall and winter, take a second to think of a trail you haven’t ridden yet and get it on your bucket list. Find out more about the local trail association that maintains that trail and make a donation; think of it as feeding the pipe before you get there!
Finally, help us spread this message by sharing your donations on social media. When you donate, let fellow trail users on Instagram and Facebook know where you love to ride and where you’d love to ride next with #MMBA50. Be sure to tag the organizations you’re supporting, too!
It has been an odd year, and there’s every chance 2021 will continue to present all of us more challenges. If you can give to support the trail associations that matter to you, please do so; we all benefit from having an unforgettable experience, no matter where the trail starts!
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